CRAVE 4ORCE - Goldberg
Campaign and commercials for CRAVE, featuring Bill Goldberg
CRAVE is an e commerce company that sells travel accessories made to support everyday life. It came to us for a brand overhaul for the digital space. Outside of Amazon listings it had no digital presence, and it needed to speak directly to its audience and cut through the noise of its many competitors.
What We Did
We came alongside the CRAVE team to add to the desirability of the product and tie it back to the people who use it, giving the brand a face to match its name. After intensive strategy meetings, we developed the campaign around a community of adventurers.
The 5 month campaign ran in phases, from production of the visual assets, to building the community on Facebook and Instagram, to bringing on brand ambassadors, micro influencers whose daily lives matched the message. User generated giveaways stretched organic reach beyond the everyday adventurer. Three films came out of the campaign: the commercials CRAVE 4ORCE, featuring Bill Goldberg, and Power Your Day, and Dive, a product launch film. CRAVE 4ORCE and Dive were both built to show the strength of the charging cable.
The result
The branding campaign, #cravetheadventure, doubled as a brand signifier. It gathered a community of adventurers and moved the products from an online only listing into the everyday travel kit.
- 13,000 Facebook community. Built over the 5 month campaign.
- 5,000 Instagram followers. Built over the same period.
- 3 films. CRAVE 4ORCE, featuring Bill Goldberg, Power Your Day, and the product launch film Dive.
Services
Copywriting, social media strategy and management, influencer onboarding, story concepting, script writing, photo and video content creation (pre production, production, and post production), and graphic design.
Campaign photography
